In the past few years, Tiffany & Co. has been working alongside various musicians and celebrities such as Janelle Monae, Lady Gaga and Zoe Kravtiz and now you can add Alicia Keys to that list.

 

 

On October 3rd, Tiffany & Co. revealed their newest ad campaign in video form called ‘Believe in Love’.  The videos shows real-life couples, off all backgrounds, holding, grazing and touching each other’s hands all while Alicia is singing her No. 1 hit, ‘No One’ acapella style in the background.

 

 

Alicia says, “Love and commitment is as unique and individual as we are, and every relationship deserves to be recognized and celebrated.  We need more love than ever right now, and I’m proud to lend my voice to something beautiful that is so true to the spirit of my music.”

 

 

Chief Artistic Officer of Tiffany & Co. says, “As a brand that celebrates true love in all its forms, Tiffany is a destination for iconic, identifiable symbols of commitment, beyond the traditional.  This campaign celebrates love in a way that only Tiffany can.”

 

 

In the film, which is directed by Darius Khondji, you can see couples holding hands, all while showing multiple versions of Tiffany’s iconic diamond ring.

 

 

 

WATCH THE ‘NO ONE’ MUSIC VIDEO BY ALICIA KEYS BELOW:

 

Filed under: Alicia Keys, kissmornings, Tiffany & Co