PARIS, FRANCE – OCTOBER 03: (EDITORIAL USE ONLY – For Non-Editorial use please seek approval from Fashion House) Ush attends the Chanel Womenswear Spring/Summer 2024 show as part of Paris Fashion Week on October 03, 2023 in Paris, France. (Photo by Stephane Cardinale – Corbis/Corbis via Getty Images)

Usher debuted yesterday as the latest celebrity to model in an ad campaign for the menswear division of Kim Kardashian’s SKIMS brand. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” Usher said in a statement. “Launching this campaign ahead of multiple career milestones feels like a full circle moment, with SKIMS.” The singer stripped to his underwear for the sexy new campaign, showing off SKIMS’ Stretch 5? Boxers ($52) and the Cotton 3? Boxer Brief ($18). The brand will also be offering an exclusive version of Usher’s new album, Coming Home, including a bonus track. His Super Bowl Halftime Show is coming this Sunday.